Htz

Marketing director

PURA D'OR • Full time

Feb 2020 - Jan 2023 • 2 yrs 11 mos

- Led a marketing team of six people for the Pura D’or brand to create compelling content for Amazon marketplace listings, resulting in a heavily increased CTR and conversion rate. - Investigated and improved the brand’s listings on the Amazon marketplace, leading to significantly increased visibility and sales. - Created and implemented performance marketing campaigns across multiple platforms (Facebook, Instagram, Google, YouTube, TikTok, Amazon), consistently testing and optimizing to drive sales and conversion. - Closely tracked and scrutinized the return on investment of online and social media marketing efforts to optimize campaign performance and allocate resources effectively. - Directed search engine marketing campaigns using blogging, technical, and keyword research tactics, resulting in increased visibility and website traffic Key Achievements: - Amazon PPC Budget Management: Managed a $6+ million annual advertising budget for Amazon PPC campaigns, generating $17M+ with an ACoS of 35%, showcasing high performance in the role. - E-Commerce Optimization: Increased Shopify website conversion rate from 1.9% to 4% through targeted optimization and user experience improvements. - Email Marketing: Developed and implemented an email marketing strategy that increased repeat buying from 20% to 45%, driving revenue growth and showcasing marketing tenacity. - Google Ads: Generated substantial revenue leveraging Google Performance Max campaigns, highlighting proficiency in utilizing paid search to drive conversions.