Team Writers

Google Ads Specialist

Wildlives Media • Part time

May 2024 - Present • 2 yrs 6 mos

At Wildlives Media, a performance-driven digital marketing agency focused on revenue growth, I worked as a Google Ads Specialist helping brands generate leads and sales through data-driven advertising strategies. My role focused on building and optimizing high-performance PPC campaigns designed to maximize ROI and scale profitable growth for clients. Key Responsibilities • Strategy, setup, and management of Google Ads campaigns (Search, Display, Shopping & Performance Max) • Advanced keyword research and campaign structuring for lead generation and eCommerce businesses • Writing high-converting ad copy and testing multiple variations to improve CTR and conversions • Conversion tracking setup using Google Tag Manager, GA4, and event tracking • Continuous campaign optimization, A/B testing, and bid strategy improvements • Managing remarketing campaigns to recover lost traffic and increase conversions • Monitoring KPIs such as CTR, CPC, CPA, and ROAS to drive profitable scaling Impact • Helped businesses increase qualified leads and online sales through targeted PPC strategies • Reduced wasted ad spend by implementing negative keyword strategies and smart bidding optimization • Worked with marketing teams to align ad campaigns with landing pages and sales funnels

Freelance Copywriter

Fiverr

Dec 2015 - Present • 10 yrs 11 mos

We specialize in writing content that sells. With 2000+ completed projects and 1000+ client reviews, We’ve helped brands turn ideas into words that attract attention, build authority, and drive conversions. Our experience includes writing: • SEO blog articles that rank on Google • Email sequences that boost open rates and sales • High-converting product descriptions for eCommerce • Persuasive sales letters and website copy We combine marketing psychology, SEO strategy, and clear storytelling to create content that connects with readers and motivates them to take action. Great businesses deserve great words and that’s exactly what we deliver.