Terry H

Paid Media & Performance Marketing Specialist

Self Employed

Aug 2015 - Present • 11 yrs 2 mos

I help eCommerce and lead generation businesses improve revenue through structured Google Ads and Facebook Ads management, accurate conversion tracking, and continuous optimization. Since 2015, I have supported 300+ businesses across 20+ countries, helping clients improve ROAS, reduce CPA, strengthen conversion rates, and use advertising budgets more efficiently. My approach goes beyond launching campaigns. I review the complete paid advertising system, including campaign structure, audience targeting, ad messaging, landing page flow, conversion tracking, attribution, and performance data. My core services include: • Google Ads Management • Facebook and Instagram Ads Management • Search, Shopping, Performance Max, and YouTube Ads • Campaign Structure and Audience Targeting • GA4, Google Tag Manager, Facebook Pixel, and Conversion Tracking • CPA and ROAS Optimization • Landing Page and Conversion Recommendations • Performance Analysis and Reporting I focus on clear strategy, reliable data, transparent communication, and ongoing improvements based on actual performance—not assumptions or random changes. With 10+ years of hands-on experience, I have worked with eCommerce brands, local service businesses, SaaS companies, mobile apps, and lead generation campaigns across international markets. Google Ads & Facebook Ads Specialist eCommerce & Lead Generation PPC | SEM | Paid Social | GA4 | GTM | Conversion Tracking