
Marcos Jones
Bulk SMS Marketing Expert
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Bulk SMS Marketing Specialist
Freelancing Career • Freelance
Jan 2025 - Present • 1 yr 7 mos
Designed and executed high-volume Bulk SMS campaigns, SMS, Text message marketing, SMS automation, Email blast that maximized open rates, consumer engagement, and direct conversion funnels. Managed end-to-end SMS workflows, focusing on database hygiene, compliance, and highly targeted copywriting to drive measurable business growth. Key Achievements & Responsibilities: • Developed and deployed targeted SMS marketing strategies, consistently achieving open rates above 95% and average click-through rates (CTR) of 15%+. • Optimized audience segmentation by demographics, purchase history, and behavioral data to deliver hyper-personalized text promotions. • Created concise, high-converting SMS copy featuring clear calls-to-action (CTAs) within strict character limits. • Maintained absolute compliance with local regulations (such as TCPA, CTIA, or GDPR) to minimize opt-out rates and ensure carrier delivery. • Conducted aggressive A/B testing on send times, personalized tags, and promotional hooks to steadily scale client ROI. • Tracked and analyzed critical messaging metrics (delivery rates, conversion metrics, and ROI) using analytics dashboards to continuously refine campaign performance.