Tharini Rl

Meta Media Buyer

StatPPC • Full time

Jan 2021 - Present • 5 yrs 10 mos

Working as a Meta Media Buyer at StatPPC, specializing in planning, managing, and optimizing paid advertising campaigns across Facebook and Instagram. My responsibilities include: Creating and managing Meta Ads campaigns to achieve business marketing objectives. Developing targeted audience strategies to reach potential customers. Conducting audience research and competitor analysis. Testing different ad creatives, copy, headlines, and campaign strategies. Monitoring campaign performance and optimizing budgets to improve results. Analyzing key advertising metrics, including CTR, CPC, CPM, CPA, and ROAS. Implementing retargeting strategies to reconnect with potential customers. Tracking campaign performance and preparing reports with actionable insights. Continuously testing and improving campaigns to maximize advertising efficiency and conversions. I focus on data-driven media buying strategies, continuous campaign optimization, and delivering measurable advertising performance for business growth.

Web Developer

Allitson Technologies • Full time

Dec 2019 - Oct 2025 • 5 yrs 10 mos

Worked as a dual-role Web Developer and Graphic Designer, responsible for designing, developing, and maintaining responsive websites and creating visually compelling digital assets for clients across various industries. Key Responsibilities: Designed and developed responsive websites using HTML, CSS, JavaScript, and modern frameworks. Built and maintained WordPress and custom CMS-based websites. Collaborated with clients and internal teams to gather requirements and translate them into functional, user-friendly web solutions. Created UI/UX designs, wireframes, and prototypes to enhance user experience. Designed marketing materials including logos, banners, social media creatives, brochures, and brand identity assets. Optimized websites for performance, SEO, and cross-browser compatibility. Managed website updates, troubleshooting, and technical support. Ensured brand consistency across all digital and print platforms. Key Achievements: Successfully delivered multiple end-to-end web development projects within deadlines. Improved website performance and user engagement through UI/UX enhancements. Contributed to brand development for startups and small businesses. Reduced design turnaround time by implementing streamlined creative workflows. Tools & Technologies: HTML5, CSS3, JavaScript, PHP, Bootstrap, mysql, Adobe Photoshop, Adobe Illustrator, Figma, Canva.