Donovan

Owner

Homeground Gym Hougang Pte. Ltd.

Jan 2026 - Present • 9 mos

- Own and operate Homeground Gym, a strength-focused training facility serving the Hougang community. - Oversee daily gym operations, including staffing, member management, scheduling, and facility maintenance. - Lead and manage a team of trainers and managers, ensuring high coaching standards and excellent member experience. - Implement systems to monitor memberships and payment success rates, ensuring smooth operational flow. - Develop training programs and coaching frameworks used by trainers within the gym. - Build a community-driven gym environment focused on strength, progress, and long-term fitness. - Manage marketing and member acquisition, growing the gym’s presence locally and online. - Coordinate staff scheduling to ensure the gym is fully staffed across operating hours.

Founder, Director

Strength Corp • Lavoratore autonomo

Nov 2020 - Present • 5 yrs 11 mos

- Founded and built Strength Corp, a fitness brand focused on strength training, body transformation, and lifestyle performance. - Designed and delivered structured training programs for clients targeting fat loss, muscle gain, and long-term health. - Managed online coaching operations, including program design, client onboarding, progress tracking, and customer experience. - Developed digital fitness products such as workout guides, training templates, and transformation programs. - Built and managed a team of trainers, ensuring service quality and consistent client results. - Oversaw marketing and brand strategy, including social media content, transformation showcases, and community engagement. - Created systems for client progress tracking, program delivery, and scalable coaching. - Produced educational content on strength training, technique, and fitness principles to support client learning and brand authority.