Julianna S

Marketing & Operations Manager | Silk & Co Medical Aesthetics & Spa

Medical • Part time

Jan 2021 - Present • 5 yrs 6 mos

Manage the daily operations, marketing, and administrative functions of an award-winning luxury medical spa recognized as a Best of the Best winner for four consecutive years across multiple categories. Oversee business operations while creating engaging digital content that supports brand growth and patient engagement. Responsibilities: - Managed day-to-day medical spa operations and front office workflows. - Created high-performing social media content, promotional campaigns, email marketing, and website updates. - Produced educational and promotional video content for skincare, laser treatments, injectables, and wellness services. - Designed marketing materials, monthly promotions, and digital assets using Canva and other creative tools. - Managed inventory, vendor relationships, and product ordering. - Coordinated staff onboarding, training materials, and operational documentation. - Maintained business systems, technology, and workflow processes to improve efficiency. - Assisted with patient experience initiatives and brand development across multiple digital platforms. - Supported business growth through marketing strategy, customer engagement, and operational improvements. Achievements: - Contributed to the continued success of an award-winning medical spa recognized as Best of the Best for four consecutive years in multiple categories. - Led the creation of digital marketing campaigns, educational content, and promotional materials supporting business growth and community engagement. - Developed standardized operating procedures, staff resources, and business systems to improve efficiency and consistency.