
Huyen Dang
SEO Content Writer, Beauty and Health Industry Specialist
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Content & Marketing Specialist
COSMETIC • Full time
Apr 2024 - Present • 2 yrs 4 mos
Wrote SEO content, product descriptions, and long-form guides for a cosmetics manufacturing company's website and its affiliated traditional medicine clinic. Key achievements: Produced 13+ SEO-optimized product pages covering serums, sunscreens, hair care, and baby care lines (including hyaluronic acid serums, brightening creams, herbal shampoos, and gentle baby washes) Wrote in-depth articles (2,000+ words) on skincare topics such as baby eczema care, backed by research and structured for both readability and SEO ranking Built and executed a full 3-month editorial content calendar for the company website Wrote complete company introduction and factory profile pages to communicate brand credibility to B2B clients Ensured all marketing copy complied with Vietnamese cosmetic advertising regulations (Circular 06/2011/TT-BYT), balancing persuasive language with legal accuracy — a skill not many general content writers have Managed the company's WordPress/WooCommerce website, including a full technical SEO audit (fixed broken links, corrected product URL slugs, resolved indexing issues, and standardized site-wide contact information) Collaborated with the R&D team to translate technical ingredient data (INCI names, formulation functions) into clear, compliant, and persuasive marketing language for both B2B and B2C audiences This role gave me hands-on experience writing for a regulated industry — where content must be both compelling and factually precise, a combination that's especially valuable for health, beauty, and wellness brands.