
Lawrence.B
Digital Marketing Expert, Social Media Agency, Ecommerce Website Developer
Competenze

Consulta i miei servizi

Portfolio
Esperienza lavorativa
Digital Marketing & E-commerce Specialist
Freelancer.com • Freelance
Nov 2020 - Present • 5 yrs 11 mos
Working as a freelance Digital Marketing Expert and E-commerce Developer, helping small businesses and startups build, market, and grow their online presence from the ground up. Core responsibilities and achievements include: Built fully responsive e-commerce stores using Shopify, WooCommerce, and WordPress — including theme customization, product setup, payment gateways, and checkout optimization to reduce cart abandonment Managed end-to-end social media operations across Instagram, Facebook, and TikTok, including content calendars, graphic and video creation, and community management to grow engagement and followers Planned and executed paid ad campaigns on Meta and Google Ads, optimizing targeting and budget for stronger click-through rates and lower cost-per-acquisition Conducted keyword research and implemented on-page/off-page SEO strategies to boost organic traffic and search rankings for client websites Wrote ad copy, product descriptions, and email sequences to support product launches and promotional campaigns Delivered monthly performance reports using Google Analytics and Meta Business Suite, translating data into clear strategy recommendations Collaborated directly with business owners to align marketing and web development goals with measurable growth and ROI