Tigran M

Expert-Vetted, Top Rated seller on Fiverr

Fiverr • Freelance

Feb 2022 - Present • 4 yrs 3 mos

I’m SEO Specialist and PPC expert with over 12 years of experience in 𝗢𝗻-𝗣𝗮𝗴𝗲 𝗮𝗻𝗱 𝗢𝗳𝗳-𝗣𝗮𝗴𝗲 𝗦𝗘𝗢 (Backlink Building), 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘀 (𝗳𝗼𝗿𝗺𝗲𝗿 𝗕𝗶𝗻𝗴 𝗔𝗱𝘀), 𝗮𝘀 𝘄𝗲𝗹𝗹 𝗮𝘀 𝗠𝗲𝘁𝗮 Ads,(𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗻𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 Ads), 𝗧𝗶𝗸𝗧𝗼𝗸 Ads, 𝗮𝗻𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗔𝗱𝘀.

Upwork Expert-Vetted Top Rated Plus Freelancer

Upwork • Freelance

Jan 2021 - Present • 5 yrs 4 mos

Expert-Vetted | Top-Rated PLUS Professional on Upwork I'm an Expert-Vetted | Top Rated PLUS SEO & PPC expert with over 12 years of experience in 𝗢𝗻-𝗣𝗮𝗴𝗲 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗢𝗳𝗳-𝗣𝗮𝗴𝗲 𝗦𝗘𝗢, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘀 (𝗳𝗼𝗿𝗺𝗲𝗿 𝗕𝗶𝗻𝗴 𝗔𝗱𝘀), 𝗮𝘀 𝘄𝗲𝗹𝗹 𝗮𝘀 𝗠𝗲𝘁𝗮 (𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗻𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺), 𝗧𝗶𝗸𝗧𝗼𝗸, 𝗮𝗻𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗔𝗱𝘀.

Head of SEO and PPC

Ecommerce • Full time

Mar 2015 - Mar 2021 • 6 yrs

- Led the SEO and PPC department, overseeing strategy, execution, and team performance across all organic and paid channels. - Developed and executed SEO and paid media strategies across multiple brands and accounts simultaneously. - Planned and managed Google Ads campaigns including Search, Shopping, Performance Max, and Display to maximise return on ad spend. - Built and optimised paid social campaigns across Meta, TikTok, and LinkedIn tailored to campaign objectives and target audiences. - Conducted keyword research, competitive analysis, and A/B testing to improve rankings, traffic quality, and conversion rates. - Monitored and analysed performance data across organic and paid channels, adjusting strategies to continuously improve results. - Produced regular reports for directors and senior management covering both SEO and PPC performance. - Collaborated with content, PR, and development teams to ensure full alignment between SEO strategy and broader marketing activity. - Stayed current with SEO, PPC, and AI search trends to keep department strategies ahead of market changes.