Tomer Gips

CEO & Digital Marketing Specialist

PUBLICO • Full time

Dec 2023 - Present • 2 yrs 5 mos

Managing a self-owned Digital Marketing Agency delivering performance-driven marketing for B2C and B2B clients. I manage $500K+ monthly ad spend across Google Ads, Meta, TikTok, YouTube, LinkedIn, Taboola, and Outbrain. Experienced in Mobile App Marketing, eCommerce, Lead Generation, and multi-channel growth. Expertise in analytics and MMP integrations, including GA4, AppsFlyer, Adjust, Branch, Singular, and Kochava.

Director of Growth

Tango • Full time

Sep 2022 - Dec 2023 • 1 yr 3 mos

Led the Growth Marketing department, managing a Paid Acquisition Team Lead and an ASO Lead. Responsible for overall growth strategy across web and mobile apps, overseeing a $3M+ marketing budget across multiple acquisition channels. Managed weekly and monthly performance reporting, campaign optimization, and cross-channel strategy. Improved analytics infrastructure and MMP measurement, enhancing attribution accuracy and data-driven decision making to drive scalable user acquisition and revenue growth.

Head of Digital

Ashkenazy Zaltsman BSA • Full time

Dec 2018 - Dec 2021 • 3 yrs

Accompanying Israeli & global companies in establishing an online marketing strategy (combined with traditional offline marketing) according to their budget and business goals. Managing Large-scale campaigns (more than 500K USD per month) on different advertising platforms: Google Ads, Facebook, Instagram, LinkedIn, Taboola and Outbrain, while reaching the client’s goal, achieving positive ROI and increasing it.