I will fix meta capi tracking and build ROI reports in looker

This is a deduplication failure. When browser and server events don't have matching IDs, Meta counts them twice. I implement a unified "Handshake" using the Order ID to ensure Meta merges these signals into one accurate conversion

We encourage the signing of NDA's before we start working on your project. Data privacy and security are our first priorities.

I use a URL Decorator and UTM Persistence script to ensure the Facebook Click ID (fbclid) and UTM parameters follow the user. This prevents session breaks when jumping domains, keeping your attribution data intact

GA4 is poor for long-term LTV. A BigQuery Vault stores every transaction securely, allowing for Cohort Analysis. This shows the true Day 30–365 value of customers acquired from specific ads, protecting your scaling decisions

es. Standard pixels are blocked by 30-40% of users. By using Server-Side GTM (via Stape.io), tracking moves to your own private server. This ensures you capture nearly 100% of data, helping Meta’s algorithm lower your CPA

Relying on button text is risky. If you change "Buy Now" to "Order Today," tracking breaks. Adding a unique ID makes your tracking "unbreakable" and stable, regardless of future design or copy changes

I don't finish a project until I've verified that your dashboard matches your bank statement. I perform a 48-hour audit of live traffic to ensure Revenue, Tax, and Shipping are reported with pinpoint accuracy