
Maria B
Social Media Marketing Manager, SEO and Lead Generation
Competenze

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Esperienza lavorativa
Social Media Marketing Specialist
Digital Pro • Full time
May 2021 - Apr 2024 • 2 yrs 11 mos
As a Social Media Marketing Specialist, I develop and execute social media strategies aligned with business goals, creating, scheduling, and managing engaging content across platforms such as Facebook, Instagram, LinkedIn, X, and TikTok. I manage paid social media campaigns, including Facebook and Instagram Ads, and conduct audience research to improve reach and conversions. I monitor daily engagement, comments, and messages, analyze performance metrics, and prepare detailed reports with actionable insights. By optimizing campaigns through A/B testing, creative adjustments, and precise targeting, I ensure maximum effectiveness. I stay updated with social media trends, algorithms, and best practices, collaborate closely with designers, copywriters, and marketing teams, and maintain a consistent brand voice across all channels.
SEO Executive
F4Tech • Full time
Feb 2019 - Mar 2021 • 2 yrs 1 mo
I manage all aspects of SEO, including conducting keyword research to identify high-value search terms and optimizing website content, meta tags, headings, and URLs for search engines. I perform on-page SEO, including content structuring, internal linking, and image optimization, as well as implement off-page SEO strategies such as link building and guest posting. I conduct technical SEO audits to identify and fix website issues, including site speed, crawl errors, mobile-friendliness, sitemaps, and robots.txt. I monitor website performance using tools like Google Analytics, Google Search Console, and other SEO software, analyze competitors and industry trends to refine strategies, and track, report, and improve organic search rankings and traffic. I also collaborate with content creators, developers, and marketing teams to ensure SEO best practices are followed and stay updated with search engine algorithm changes to maintain optimal website performance.