Arif Royhan

Web Analytics & Meta Ads Specialist

Fiverr • Lavoratore autonomo

Feb 2023 - Present • 3 yrs 5 mos

I am a full-time Web Analytics & Meta Ads Specialist with 4+ years of experience helping businesses build accurate tracking systems and optimize digital marketing performance. My expertise lies in implementing reliable analytics and conversion tracking solutions that provide accurate data for better decision-making and improved advertising results. I specialize in ensuring every important customer action is measured correctly, allowing businesses to scale their marketing with confidence. Core Expertise: - Web Analytics 4 (GA4) Setup & Configuration - Google Tag Manager (GTM) - GA4 Ecommerce Tracking - Meta Ads Conversion Tracking - Enhanced Conversions - Meta Pixel & Facebook Conversion API (CAPI) - Server-Side Tracking (GTM & Stape.io, taggrs.io more..) - Consent Mode v2 Implementation - Cross-Domain & Event Tracking - Shopify, WordPress & WooCommerce Tracking - Meta Ads Campaign Setup & Optimization - Tracking Audit, Debugging & Performance Optimization I am committed to delivering accurate tracking, reliable data collection, and high-quality implementation that helps businesses improve campaign performance, measure real results, and maximize their marketing ROI.

Digital Marketing Manager

Smart City Solutions • Full time

Dec 2022 - Present • 3 yrs 7 mos

As a Digital Marketing Manager with 4+ years of experience, I help businesses grow through data-driven marketing strategies, paid advertising, and performance analytics. My role focuses on creating, managing, and optimizing digital campaigns that drive quality traffic, increase conversions, and improve return on investment. Key Responsibilities: - Planned, launched, and managed Google Ads and Meta Ads campaigns. - Set up Google Analytics 4 (GA4) and Google Tag Manager (GTM) for accurate website tracking. - Implemented conversion tracking, event tracking, and Enhanced Conversions. - Configured Meta Pixel and Facebook Conversion API (CAPI) for reliable attribution. - Monitored campaign performance and optimized budgets, audiences, and bidding strategies. - Analyzed marketing data to identify growth opportunities and improve campaign results. - Prepared performance reports with actionable insights for better business decisions. - Worked with Shopify, WordPress and WooCommerce websites to ensure accurate tracking and marketing integration.