Ferdous Alam

Conversion Tracking & Google Ads Expert

HaisonSkin • Full time

Jan 2026 - Present • 4 mos

At HaisonSkin, I work as a Web Analytics & Google Ads Specialist, focusing on building a strong data foundation and improving campaign performance. I set up and manage advanced conversion tracking using Google Tag Manager, GA4, and server-side tracking to ensure accurate and consistent data across platforms. This includes implementing Google Ads conversion tracking with enhanced conversions and proper deduplication, improving data reliability and attribution accuracy. With clean data in place, I manage and optimize Google Ads campaigns to drive better results. Through ongoing testing, audience refinement, and conversion-focused strategies, I’ve helped improve tracking accuracy and campaign efficiency—leading to better decision-making and more consistent ROI. My approach is simple: fix the data first, then use that data to scale campaigns profitably and sustainably.

Web Analytics and Conversion Tracking Specialist

Direct Sinks • Freelance

Oct 2023 - Mar 2024 • 5 mos

I worked with DirectSinks, an eCommerce brand in the home & kitchen space, where I was responsible for both conversion tracking and Google Ads performance. I set up and fixed tracking using Google Tag Manager and GA4, making sure key actions like purchases, add to cart, and checkout were properly recorded. This helped improve data accuracy and gave a clearer picture of what was actually working. I also managed their Google Ads campaigns, where I focused on improving performance and cutting down wasted spend. By refining targeting and optimizing campaign structure, I was able to make the campaigns more efficient and easier to scale. Key Responsiblity: ✔ Google Ads Conversion Tracking ✔ Meta Pixel & Conversion API (CAPI) ✔ Server-Side Tracking (GTM Server) ✔ GA4 eCommerce Event Tracking Overall, my work helped the business rely on accurate data and make better decisions with their ad budget.