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Meta Business Manager & Facebook Marketing Specialist

Jan 2025 - Present • 1 yr 5 mos

Specialized in Meta Business Manager setup, business verification, domain verification, ad account management, Facebook and Instagram advertising, account recovery, and business asset organization. Worked with businesses to establish secure and scalable Meta Business environments, ensuring proper asset ownership, permission management, and compliance with Meta's business requirements. Key Responsibilities: • Meta Business Manager Setup • Business Portfolio Configuration • Domain Verification • Business Verification Support • Admin Access Restoration • Ad Account Linking & Management • Facebook Page Integration • Instagram Business Account Connection • WhatsApp Business Integration • Security & Permission Audits • Facebook & Instagram Ads Management • Campaign Performance Analysis • Audience Targeting & Optimization • Conversion Tracking Setup • Pixel & Events Manager Configuration Key Achievements: • Successfully configured and organized Meta Business assets for multiple businesses. • Restored administrative access for businesses experiencing account ownership and permission issues. • Linked and structured advertising assets to improve operational efficiency. • Conducted security reviews and permission audits to reduce account risks. • Developed Facebook and Instagram advertising strategies focused on lead generation, brand awareness, and conversion growth. • Created performance reports and optimization recommendations to improve campaign effectiveness and return on ad spend (ROAS). Focused on helping businesses establish secure, compliant, and growth-ready Meta Business environments while maximizing advertising performance across Facebook and Instagram.

Shopify Marketing & E-commerce Growth Specialist

Mar 2024 - Present • 2 yrs 3 mos

Helping Shopify store owners increase traffic, conversions, and revenue through strategic marketing, store optimization, and customer retention strategies. Specialized in developing and implementing marketing systems that improve store visibility, customer acquisition, and overall sales performance. Worked with businesses across multiple niches to optimize storefronts, enhance user experience, and build scalable growth strategies. Key Responsibilities: • Shopify Store Marketing • Conversion Rate Optimization (CRO) • Product Page Optimization • Email Marketing Campaigns • Customer Retention Strategies • Facebook & Instagram Marketing • Store Audit & Performance Analysis • Sales Funnel Optimization • Landing Page Optimization • SEO Optimization for Shopify • Marketing Strategy Development • Customer Journey Optimization • Analytics & Performance Reporting • Upsell & Cross-Sell Strategy • Shopify App Integration Key Achievements: • Improved store conversion rates through product page and checkout optimization. • Increased customer engagement using email marketing and retention campaigns. • Enhanced store performance through data-driven marketing strategies. • Optimized customer acquisition funnels to improve return on advertising spend (ROAS). • Developed growth strategies that helped stores scale traffic, engagement, and sales. • Conducted comprehensive store audits to identify performance bottlenecks and revenue opportunities. Focused on helping Shopify businesses build sustainable growth systems, increase customer lifetime value, and maximize profitability through effective marketing and optimization strategies.

Email Marketing & Customer Retention Specialist Company Name

Mar 2024 - Present • 2 yrs 3 mos

Specialized in helping e-commerce brands and online businesses increase revenue through strategic email marketing, customer retention systems, and automated customer journeys. Worked with businesses to develop high-converting email campaigns, build automated flows, improve customer engagement, and maximize customer lifetime value. Focused on transforming email marketing into a predictable revenue channel through data-driven strategies and personalized customer communication. Key Responsibilities: • Email Marketing Strategy • Automated Email Flow Setup • Welcome Series Creation • Abandoned Cart Recovery Campaigns • Customer Retention Campaigns • Promotional Email Campaigns • Newsletter Management • Audience Segmentation • Email Copywriting • Campaign Performance Analysis • A/B Testing • Customer Lifecycle Marketing • Deliverability Monitoring • Revenue Optimization Platforms Used: • Klaviyo • Mailchimp • Omnisend • Brevo (Sendinblue) • Shopify Email • ActiveCampaign Key Achievements: • Increased customer retention through targeted email automation. • Improved abandoned cart recovery rates using optimized email sequences. • Developed welcome series campaigns that enhanced customer engagement and repeat purchases. • Implemented segmentation strategies that improved open rates, click-through rates, and conversions. • Created promotional campaigns that generated consistent revenue from existing customer databases. • Built automated email systems that reduced manual marketing efforts while increasing customer lifetime value. Focused on helping businesses generate more revenue from their existing audience through strategic email marketing, automation, customer retention, and lifecycle marketing campaigns.