Rykel Saiful

Creative Designer & Brand Content Strategist

Herba Health • Freelance

Jan 2025 - Present • 1 yr 4 mos

I manage visual content and digital marketing initiatives to strengthen brand presence and drive engagement in the health and wellness space. My role focuses on creating high-quality, conversion-driven social media designs, product visuals, and promotional campaigns that clearly communicate value to the target audience. I turn creative concepts into strategic content that supports brand growth and customer interest. I contribute to content planning and ensure consistency across platforms by aligning visuals with the brand’s identity and marketing goals. From product promotions to campaign launches, I design with a clear focus on engagement, clarity, and results. I also help translate product benefits into compelling visual stories that connect with the audience and support overall marketing performance. Key Responsibilities: • Design engaging social media content and promotional creatives • Develop visuals for product launches and marketing campaigns • Maintain consistent brand identity across digital platforms • Create content that highlights product benefits clearly • Support marketing efforts with creative direction and ideas • Focus on improving engagement and conversion through design

Brand Designer

Queen's University Belfast • Full time

Jan 2022 - Jan 2024 • 2 yrs

• Led a visual rebrand for the Together for Disability initiative, improving brand clarity and making the identity more accessible and audience-friendly. • Designed impactful posters and digital campaign content for fundraising and awareness, focusing on strong visual storytelling and audience engagement. • Applied accessibility-focused design principles across all outputs, ensuring content remained inclusive, user-friendly, and aligned with diverse audience needs.

Graphic Designer

Veebar Tech • Full time

Dec 2020 - Jan 2022 • 1 yr 1 mo

• Designed campaign and product-focused visuals across multiple formats, including social media content, digital creatives, and presentation materials for both internal and external use. • Utilized Adobe Illustrator, Photoshop, and InDesign to deliver clean, high-quality designs optimized for both digital and print platforms. • Collaborated with product and marketing teams to transform briefs and concepts into audience-ready, conversion-focused visuals. • Maintained strong brand consistency across all assets, ensuring every design aligned with brand guidelines and required minimal revisions. • Created mockups and visual layouts to help stakeholders quickly understand, review, and approve creative concepts. • Improved content engagement by approximately 30% through better visual hierarchy, cleaner layouts, and more strategic storytelling.