
Sarwar H
Top Rated
GTM, GA4, Stape Server Side Tracking Expert
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100 USD
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Esperienza lavorativa
Digital & Data Analytics Professional
Optizent • Full time
Dec 2024 - Present • 1 yr 10 mos
Focused on analytics engineering, marketing data infrastructure, and advanced tracking solutions to help businesses improve measurement, attribution, and data-driven decision-making. • Implemented and optimized GA4 tracking for websites, eCommerce platforms, landing pages, and marketing campaigns, including custom events, parameters, conversions, and enhanced measurement. • Built and managed Google Tag Manager (GTM) implementations using tags, triggers, variables, custom HTML, and data layers to create accurate and scalable tracking systems. • Developed server-side tracking solutions to improve data quality, reliability, privacy, and conversion measurement while reducing dependency on client-side tracking. • Designed and maintained BigQuery analytics infrastructure, including event data collection, data transformation, reporting datasets, and marketing analytics workflows. • Configured Mixpanel for product and behavioral analytics, including event tracking, user properties, funnels, retention, user journeys, and conversion analysis. • Worked with APIs and third-party marketing platforms to collect, transform, and synchronize analytics, advertising, and customer data. • Conducted tracking audits and troubleshooting to identify duplicate events, missing parameters, incorrect conversions, attribution issues, and discrepancies between analytics platforms. • Implemented comprehensive eCommerce tracking for product views, add-to-cart, checkout, purchases, transactions, revenue, and customer journeys. • Built measurement frameworks to connect marketing campaigns with website behavior, conversions, and business outcomes for more reliable attribution and performance analysis. • Collaborated with marketing, development, and business teams to translate measurement requirements into scalable technical analytics solutions. • Focused on clean implementation, accurate data collection, proper documentation, and scalable analytics infrastructure
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azizimanli

Stati Uniti
Sarwar did a great job with setting up tracking for my store. It tracks way more conversions and he did absolutely flawless job. Thanks a lot . I will definetly work with him for my other stores.

sentiohub

Regno Unito
Fantastic work. It was a really difficult custom website offline GCLID tracking set up with server side tracking and offline conversions and it's now all sorted. Thank you.
pmaindustries

Stati Uniti
We have hired Sarwar H for several projects and he has delivered excellent quality services at a fair price and quick turnaround. We will continue to use him when needed.

charlescurry10

Stati Uniti
Sawar got this set up for me in just a few hours and I am live now. Super fast and knows what he's doing. He's awesome to work with.

swatisingh216

India
His knowledge is exceptional with meta events and server side events rendering .would surely loveto work with him on other projects as well

