Tyler

Search Specialist

Conscious Commerce • Full time

Feb 2023 - Present • 3 yrs 9 mos

I help businesses improve how they are found across Google, local search, and AI-powered search platforms. My work covers Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Local SEO. I focus on making websites easier for both search engines and AI systems to crawl, understand, surface, and reference. My experience includes technical SEO, keyword research, on-page optimization, content strategy, schema markup, internal linking, local SEO, Google Business Profile optimization, link building, analytics, conversion tracking, and performance reporting. I also work on emerging AI search strategies, helping businesses improve content structure, topical clarity, entity signals, authority, and answer-focused content so they are better positioned across both traditional and generative search experiences. My goal is not just better rankings. I focus on connecting search visibility with stronger leads, enquiries, sales, and measurable business growth.

Marketing Coordinator

CareVest Group • Part time

Jan 2021 - Aug 2025 • 4 yrs 7 mos

I supported a wide range of digital marketing initiatives across website management, SEO, social media, paid advertising, content, and design. My website responsibilities included creating WordPress pages, updating content, building landing pages, setting up forms, implementing CTAs, managing plugins, improving SEO, and handling ongoing site maintenance. I also managed Facebook, Google, and LinkedIn content and advertising, created marketing assets in Canva, and supported campaigns with graphics, copy, banners, brochures, and other digital materials. This role gave me broad hands-on experience across the full digital marketing process, from content creation and website optimization to paid media and campaign execution.

Marketing Coordinator

Friday Sock Co • Full time

Sep 2022 - Jan 2023 • 4 mos

I handled day-to-day e-commerce marketing for Friday Sock Co., covering SEO, paid ads, content, email, analytics, and Shopify. A big part of my role was creating and optimizing content, including blog posts, landing pages, product descriptions, and metadata. I also managed Google Ads and Meta campaigns across search, display, shopping, retargeting, and Performance Max. On the SEO side, I worked on keyword research, product titles and descriptions, tags, metadata, and search listings across the Shopify store. I also built Google Analytics and Looker Studio dashboards to make it easier to track revenue, ecommerce performance, paid media, SEO, social media, and individual campaigns. Overall, the role gave me hands-on experience connecting content, search, paid media, and ecommerce performance rather than treating each channel separately.