Tyler W

Ecommerce Customer Marketing Strategist

General Mills • Full time

Aug 2023 - Present • 2 yrs 9 mos

Accelerate ecommerce relationships with key distributor accounts to promote digital marketing opportunities. Cross-Collaborate with sales, marketing, and product teams to improve distributor sites and product content. Lead distributor account paid media plans to promote our brands through search, display, and email campaigns. Analyze campaign results and presented recommendations for improvement and future campaigns to leadership.

Marketing Coordinator

Version1 + Minnesota RØKKR • Full time

Jan 2023 - Aug 2023 • 7 mos

Developed, coordinated, and executed marketing campaigns for paid media, organic social media, radio advertising, and in-person marketing activations to improve brand awareness for our teams and creators. Analyzed data to create reports using various platforms to inform teams on marketing strategy and KPIs. Collaborated and communicated with events and partnerships team to ensure marketing efforts align with cross-department goals and objectives. Conducted market research to identify opportunities for our brands to improve awareness and engagement with our esports teams and creators.

Digital Media Strategist

Rocket55 • Full time

Jan 2021 - Jan 2023 • 2 yrs

Managed client advertising accounts across a variety of industries on Google Ads, Facebook, Instagram, LinkedIn, Amazon, and Walmart. Expanded Clients businesses into European markets on marketplaces. Researched, developed, and implemented digital strategies based on client-specific goals across a variety of platforms. Provided clients with detailed insights on a monthly and quarterly basis providing key findings based on company objectives along with recommendations to further improve performance. Identified areas of opportunity in a given campaign or market including utilizing cross-platform insights to expand audience targeting, improve creative, and A/B tests.