
Youssef E
Direct response copywriter, sales funnels specialist, expert email marketer
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Short-form content writer & Social media manager | ajbir
ajbir • Full time
Feb 2023 - Oct 2023 • 8 mos
I was handling short-form content for an artisanal business to boost their visibility and engagement. My work involved writing daily scripts that hooked viewers within the first 3 seconds crafting compelling storyline concepts that highlighted their craftsmanship and brand authenticity, and analyzing reel performance to optimize reach. As a result, The average watch time across their reels increased by 43%, Their top-performing reel reached over 300k views, and that same reel converted at a strong 9.7% rate for their handcrafted products.