
Brian Bickerton
UGC Content Creator and Agency Owner
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Marketing Agency Owner
Day&Knight • Freelance
Jul 2024 - Present • 1 yr 10 mos
Co founder of Day & Knight, a creator led UGC and marketing agency focused on sports, fitness, and wellness brands. I lead agency strategy, creative direction, and client management while overseeing campaign execution from start to finish. My role includes brand outreach, offer structuring, pricing, and project management, as well as coordinating and directing creators to produce high performing short form content for TikTok, Instagram Reels, and YouTube Shorts. I manage timelines, deliverables, revisions, and final content delivery to ensure campaigns stay organized and results driven. I am also hands on with content creation, filming and editing UGC myself in addition to managing a vetted roster of creators. On the side, I create content independently as a creator, which keeps me closely connected to platform trends, audience behavior, and what converts on social.