
Daryna A
FullCycle Marketing Strategist SMM
Competenze

Consulta i miei servizi

Portfolio
Esperienza lavorativa
Personal Brand Marketer
Instagram • Part time
Aug 2022 - Aug 2026 • 4 yrs
Strategy and management of Instagram and Facebook, documented steady audience growth Content planning, visual design, follower engagement Created design materials: one-pagers and promo materials for Julia's services Maintained and updated the LinkedIn page, tested other platforms (e.g., Substack) Results: Facebook interactions grew 13x year-over-year, Instagram reach grew 18x year-over-year, $0.01 cost per engagement — 10–30x more efficient than market average
Full-Cycle Marketer
4CES Club • Full time
Aug 2022 - Aug 2026 • 4 yrs
Developed and executed the project's marketing strategy, monthly content plans Managed Instagram content (posts, carousels, Stories, Reels) in English Promoted core courses with a monthly subscription model Promoted educational programs for group partners (schools and microschools) Managed Facebook groups and targeted communities across the US, including Russian- and Ukrainian-speaking communities Developed content and strategy for partnerships with microschools and private schools Ran Meta targeted ads aimed at trial lesson, course, or platform-contest sign-ups Created design materials: one-pagers, promo materials, course presentations Sourced contractors for website updates, prepared change plans, and oversaw implementation Built an AI pipeline for lesson video production (ElevenLabs, HeyGen, Grok, Gemini) for 4CES and a cross-cultural leadership course — 27 AI-generated lessons Conducted competitor and audience analysis, campaign analytics and reporting Results (2023–2026): 176K Instagram reach, 21K Facebook interactions, 5,076 new Facebook page follows, cost per engagement as low as $0.02
Full-Cycle Marketer
Instagram • Part time
Feb 2024 - Aug 2025 • 1 yr 6 mos
Developed marketing strategy to reach audiences in Ukraine and the Ukrainian diaspora (Poland, Czech Republic, Romania) Managed social media (Instagram, Facebook): content plan, visual design, Stories, Reels — 235 Instagram posts Set up and ran Meta targeted ads for trial lesson and course sign-ups Built sales funnels and outreach (email/messenger) for prospective students Analyzed competitors and target audience, adapted messaging for different countries/diaspora segments Designed YouTube thumbnails and edited video — 100 thumbnails designed, channel grew to 1,710 subscribers Designed guides and certificates for students Campaign analytics and reporting Results: 300+ trial-lesson inquiries and 21 paying students from paid advertising, at a cost of ~$40 per acquired long-term student