Umair Mujahid

Google Ads Specialist

Self Employed • Freelance

Aug 2024 - Present • 1 yr 11 mos

I run paid advertising and tracking systems for local businesses and online stores across both Google Ads and Meta (Facebook/Instagram) Ads, not just one platform. My process is the same regardless of platform: research the right keywords or audience, build a tight campaign structure, write ad copy that pre-qualifies clicks, and set up full conversion tracking (GA4, GTM, and Meta Pixel/Conversions API) before spending any budget. Most freelancers skip that last step, which means their clients are optimizing on incomplete or wrong data. On active accounts, I have identified and fixed real issues quietly wasting ad spend: from bid limits blocking Google Ads from serving at all, to tracking gaps that made call and WhatsApp conversions invisible in reporting, to Meta Pixel events that were never firing correctly. I also handle full business launches: building a landing page or a complete site if needed, wiring up tracking, and launching the first ad campaign, in that order, so nothing goes live until it can actually be measured. I run monthly audits on every account I manage: campaign performance, search terms or audiences, keywords or ad sets, ads, landing pages, and conversion tracking, so improvements compound over time instead of being one-off fixes. Key Areas of Experience: Google Ads Search Campaign Setup and Structure Meta Ads (Facebook and Instagram) Setup and Management GA4, Google Tag Manager, and Meta Pixel Conversion Tracking Complete website development Landing Page Build for Lead Generation Campaign Auditing and Performance Optimization Local Business and Ecommerce Lead Generation