u
umair_marketr

Umair Z

@umair_marketr

Performance Marketer Meta Ads Expert for eCommerce and Agencies

Pakistan
Inglese, Urdu, Hindi
Alcune informazioni sono riportate in lingua inglese.
Chi sono
I'm a Meta Ads specialist with 2+ years of hands-on experience running Facebook and Instagram campaigns for e-commerce brands, Shopify stores, and marketing agencies. My focus: turning ad spend into measurable revenue through audience research, campaign audits, and ongoing optimization, always aiming for higher ROAS and lower cost per acquisition, not vanity metrics. I bring a data-driven approach, clear communication, and on-time delivery to every project. Let's talk about your goals and build a Meta Ads strategy that pays for itself.... Continua a leggere

Competenze

u
umair_marketr
Umair Z
offline • 

Consulta i miei servizi

Social media a pagamento
I will audit your meta ads account and find why your roas is low
A partire da75 USD / progettoMaggiori dettagli

Portfolio

Esperienza lavorativa

Urban_Tech

Performance Marketing Specialist

Urban Tech

Jun 2024 - Apr 2026 • 1 yr 10 mos

Planned, launched, managed, and optimized Facebook and Instagram advertising campaigns for e-commerce and lead-generation accounts, focusing on sales, conversions, and measurable ROI. Managed monthly advertising budgets averaging up to 15,000 AED across 4–5 client accounts simultaneously, monitoring spend, delivery, ROAS, CPA, CAC, CTR, and conversion performance. Achieved up to 10x ROAS and reduced CPA from 20 AED to 7 AED through data-driven optimization, audience refinement, creative testing, and budget allocation. Built and tested custom, lookalike, broad, and retargeting audiences; used audience segmentation to improve campaign efficiency and conversion performance. Analyzed ROAS, CAC, CPA, CTR, CPC, CPM, AOV, lead quality, traffic, and sales performance to identify trends and optimization opportunities. Optimized Shopify product pages and landing-page experiences to improve conversion rates, customer experience, and post-click performance. Supported conversion tracking and measurement using Meta Pixel and Conversions API (CAPI) to improve data quality and campaign optimization. Collaborated with content and design teams on performance-focused creatives, messaging, hooks, and campaign assets based on campaign data. Prepared performance reports and dashboards and translated campaign insights into budget, creative, audience, and optimization recommendations.