Umair Simjee

SEO Team Lead, Pakistan (May 2023 – Sep 2025)

LinkedIn • Full time

May 2023 - Sep 2025 • 2 yrs 4 mos

● Lead and manage a team of SEO specialists, providing guidance, support, and mentorship to achieve team and individual goals. ● Develop and execute SEO strategies for client websites, including keyword research, on-page optimization, link building, and content development. ● Conduct regular SEO audits to identify areas of improvement and develop action plans to address them. ● Stay up to date with the latest industry trends, search engine algorithms, and SEO best practices, and share knowledge with the team to ensure continuous learning and improvement. ● Collaborate with cross-functional teams, such as content writers, web developers, and designers, to implement SEO recommendations and optimize website performance. ● Monitor and analyze website traffic, rankings, and other key performance indicators (KPIs) to identify opportunities and drive continuous improvement. ● Track and report on the progress and performance of SEO campaigns to clients and internal stakeholders, providing insights and recommendations for further optimization. ● Conduct competitive analysis to identify opportunities and benchmark performance against industry competitors. ● Using tools such as Google Analytics/ Ahref to compile regular performance reports. ● Keep up to date with the latest trends in the SEO Marketing industry and integrate them with our own strategies to maximize the results. ● Conduct competitors’ analysis to understand the SEO strategies being followed by the competitors. ● Stay informed about changes in the search engine landscape and proactively adjust SEO strategies to maintain and improve organic search rankings. ● Assist in the development and optimization of SEO tools, processes, and workflows to enhance team efficiency and productivity.

Marketing Executive

Disrupt • Full time

Apr 2021 - Apr 2023 • 2 yrs

• Content production for SEO, SEM, SMM, email marketing and all types of content related to digital marketing (including guest blogging, sponsored + organic mentions). • Proofreading and quality assurance of content on multiple channels via trainings received regarding Content Hub, 10x Content, and Evergreen Content. • Performing site audits by utilizing Google Analytics, Google Search Console, Google Tag Manager, and Ahrefs to improve Organic Traffic for various goals. • Developing, tracking and improving landing pages for Featured Snippet, Click-Through-Rate (CTR), and Conversion Optimization with A/B testing different strategies. • Hands-on experience with tools like Ahrefs, EPOM, Kevel, Moz, Mangools, SurferSEO, Hotjar, BuzzStream, SEMrush, SEOQuake, Assembla, and Help a Report Out (HARO).

Search Engine Optimization Executive

Worldke • Full time

Feb 2020 - Jul 2021 • 1 yr 5 mos

● Responsible for developing, implementing and optimizing SEO strategies to improve website traffic. ● Conduct Keywords research for new avenues. ● Creating blog structures as per the assigned target and within the given timelines. ● Completing blog drafting. ● Ensuring the assigned keyword are in ranking as well. ● Generation of backlinks as per Google’s valid practices ● Actively conducting guest post pitching for backlink acquisition ● Creating internal links & internal backlinks ● Using tools such as Google Analytics/ Ahref to compile regular performance reports. ● Keep up to date with the latest trends in the SEO Marketing industry and integrate them with our own strategies to maximize the results. ● Conduct competitors’ analysis to understand the SEO strategies being followed by the competitors. ● Well prepared for taking immediate action in case of crisis management.