
UMAIR K
Amazon KDP PPC Manager and Book Ads Strategist
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Portfolio
Esperienza lavorativa
Amazon PPC Specialist
Upwork • Freelance
Jan 2024 - Present • 2 yrs 4 mos
Worked as an independent freelance Amazon PPC specialist through client-based projects, including campaign audits, Sponsored Products structure, keyword research, search term analysis, negative keyword cleanup, bid and budget control, ACoS and ROAS review, wasted-spend reduction, and performance reporting. The work covered different account stages, including product launch, ranking support, early growth, campaign recovery, and profit optimization. This experience built the PPC foundation I now apply to Amazon KDP book ads: clean campaign structure, search-intent control, data-led optimization, and practical ad-spend decisions.
Marketplace and E-Commerce Operations Manager
Shopify • Freelance
Mar 2020 - Dec 2023 • 3 yrs 9 mos
Managed marketplace and e-commerce operations across Daraz and Shopify stores, including product visibility, listing quality, pricing, category competition, SEO support, store performance, order flow, and customer behavior. This experience gave me a practical understanding of how marketplaces work beyond advertising. It shaped the way I approach Amazon PPC and KDP book ads today: campaigns perform better when the page, offer, search intent, pricing, reviews, and conversion path are aligned. The role helped me build strong operator-side judgment before moving deeper into Amazon Ads and PPC optimization.