Umme Habiba

Branding Specialist

COPYUS • Full time

Jun 2025 - Present • 11 mos

At Copyus, a Spain-based leader in professional printing services and comprehensive branding solutions, I have been working remotely as a core member of the creative and branding team since 2020. I collaborate closely with international clients and the in-house team to deliver high-quality, integrated branding projects that combine strategic design with flawless print production. - Developed complete brand strategies and full brand identity systems from initial concept through to final implementation, including custom logos, color palettes, typography, iconography, and detailed brand guidelines / style guides that help businesses establish strong, consistent, and professional visual identities across all markets. - Designed comprehensive social media branding kits, complete stationery packages (business cards, letterheads, envelopes, invoices, folders, money receipts), presentation templates, packaging concepts, and various branded collateral while working in close coordination with clients, marketing teams, and printing production specialists to ensure perfect alignment between creative vision, brand messaging, and high-quality print execution. - Delivered production-ready, multi-platform brand assets optimized for both digital channels (websites, social media profiles, online advertising, email campaigns) and premium print outputs (offset printing, digital printing, large format, promotional merchandise), consistently maintaining impeccable brand consistency across every customer touchpoint — resulting in elevated brand recognition, professional image, and stronger market positioning for our global client base This remote role at a Spain-headquartered company has given me deep expertise in managing the full branding-to-production workflow across time zones, delivering strategically powerful and visually stunning brand identities that perform exceptionally in both digital and physical environments.

Freelance Brand Designer

Self-Employed / Independent • Freelance

Apr 2018 - Present • 8 yrs 1 mo

Since 2018, I have been working as a full-time freelance brand designer, helping entrepreneurs, startups, small-to-medium businesses, and established companies across multiple countries create distinctive, strategic, and timeless brand identities — both digitally and for print. Key highlights of my freelance journey: - Built complete brand identity systems from scratch for 100+ clients worldwide, including custom logos, color systems, typography suites, iconography, pattern libraries, and professional brand guidelines/style guides that serve as the long-term foundation for consistent brand expression - Created high-converting social media branding kits, full stationery packages (business cards, letterheads, envelopes, invoices, folders, branded notebooks), packaging designs, presentation templates, and marketing collateral that align perfectly with each brand’s personality and business goals - Delivered production-ready assets optimized for digital use (websites, social media, Meta/Google ads, email signatures, app icons) and premium print production (offset, digital printing, large format signage, promotional merchandise), ensuring flawless execution across all touchpoints - Worked remotely with international clients (Europe, North America, Middle East, Asia) while maintaining excellent communication, fast turnarounds, and 100% brand consistency — helping businesses stand out in competitive markets and build stronger visual recognition This long-term freelance experience has given me deep versatility, cultural sensitivity, and the ability to translate business strategy into powerful visual language — whether working with early-stage startups or rebranding established companies.

Graphic Designer & Branding Specialist

w3engineers Ltd. • Full time

Feb 2024 - Jul 2025 • 1 yr 5 mos

As a dedicated Graphic Designer and Branding Specialist at W3Engineers Ltd, I specialized in creating visually compelling designs that elevate brand presence across digital and print media. My role involved collaborating with clients and teams to deliver high-quality, on-brand assets that drive engagement and reinforce brand identity. - Designed impactful marketing visuals including custom banners, posters, flyers, brochures, social media graphics, and engaging visual content for digital campaigns, promotional materials, and online advertisements, driving brand visibility and audience engagement across multiple platforms. - Played a key role in branding projects by creating professional logo designs, logo variations, brand identity assets, style guides, layouts, and cohesive visual systems that strengthened client brand recognition and consistency. - Optimized all designs for both print and digital use, ensuring high-resolution, platform-ready files (including web-optimized graphics, responsive social media posts, and print-ready CMYK formats) while maintaining brand standards and visual appeal. - Collaborated closely with clients, marketing teams, and stakeholders to understand project requirements, incorporate feedback, refine concepts, and deliver high-quality designs on tight deadlines in fast-paced environments.