Umme Saliha

Amazon Account Manager

Amazon • Freelance

Mar 2025 - May 2026 • 1 yr 2 mos

Managed and optimized Amazon seller accounts, including product listings, catalog management, inventory monitoring, pricing, and account health. Conducted keyword research and listing optimization to improve product visibility and organic rankings. Managed Amazon PPC campaigns, monitored performance metrics, and optimized advertising spend to increase sales and ROI. Handled customer feedback, returns, and account-related issues while ensuring compliance with Amazon policies. Analyzed sales reports and competitor activity to identify growth opportunities and improve overall account performance.

Amazon PPC Manager

Launch n Ads • Full time

Aug 2020 - May 2025 • 4 yrs 9 mos

Served as an Amazon PPC Manager at a Canadian based eCommerce and digital marketing agency Launch n Ads, managing Amazon advertising campaigns for multiple brands and driving their overall advertising performance, sales, and marketplace growth. • Managed end-to-end Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. • Developed PPC strategies based on brand goals, product performance, market trends, and advertising data. • Conducted detailed keyword research covering high-volume, long-tail, competitor, and relevant search terms. • Built and optimized campaigns with proper targeting, match types, bidding strategies, budgets, and campaign structures. • Monitored and optimized ACOS, ROAS, CTR, CVR, CPC, impressions, clicks, sales, and overall campaign profitability. • Performed search term analysis to identify high-performing keywords, negative keywords, irrelevant queries, and new growth opportunities. • Managed keyword harvesting, negative targeting, bid adjustments, placement optimization, and budget allocation. • Analyzed campaign and product-level performance to identify opportunities for scaling sales while maintaining advertising efficiency. • Conducted competitor and market research to identify keyword gaps, competitive opportunities, pricing trends, and potential PPC strategies. • Supported new product launches through keyword research, campaign setup, PPC activation, bid optimization, and ongoing performance management. • Worked closely with brand managers, account managers, designers, and other specialists to align PPC campaigns with overall marketplace strategies. • Prepared regular PPC performance reports and provided actionable recommendations based on advertising and marketplace data. • Continuously tested and optimized keywords, bids, targeting, budgets, and campaign structures to improve performance and profitability. This role strengthened my expertise in Amazon PPC management, campaign strategy, keyword research