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Esperienza lavorativa
Senior Brand Designer
Unipen • Freelance
Oct 2010 - Present • 15 yrs 7 mos
As the Lead Designer and Founder at Unipen, I operate as a Senior Brand Identity Architect, specializing in high-trust visual systems for the B2B SaaS, FinTech, and Premium Enterprise sectors. I do not just design logos; I engineer structural brand foundations built on mathematical precision and strict architectural rulebooks. Over the past decade, I have partnered with commercial-led founders to prevent "future friction" by delivering rigorous, stress-tested brand assets that scale flawlessly. Core Expertise & Deliverables: - Core Identity Engineering: Crafting custom wordmarks and geometric brand marks optimized for structural integrity and premium institutional trust. - Responsive Logo Systems: Developing adaptable lockups that maintain clinical legibility from massive physical displays down to 16px digital mobile environments. - Brand Architecture Rulebooks: Authoring comprehensive guidelines detailing exact color architecture (precision HEX/RGB/CMYK conversions), strict typographic hierarchy, and spatial isolation zones to protect the brand's integrity.
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davg26

Stati Uniti
After vetting nearly 10 different designers, Unipen ended up being one of the best decisions we’ve made for our company. They didn’t just create a logo, they completely transformed the way our brand presents itself. What once felt like a smaller local operation now feels like a polished, premium company...

john299

Regno Unito
5 star service. very nice people to work with and they gave me lots of options. the order took a little longer than expected but that was largely down to my lack of decision making. very much recommend.
tobesheldon

Stati Uniti
Wow! I had almost given up hope of ever finding the perfect logo—and then bam, there it was. Unique, strong, and absolutely spot‑on for our brand, it delivered everything we were looking for and more. Ivan and Irina were incredible to work with: professional, responsive, and clearly very talented. I can’t recommend them highly enough.
jwenda

Stati Uniti
We worked with Unipen on two logos, brand guidelines, and full stationery, and the quality is on a completely different level. I tried 3 other Fiverr freelancers before - not comparable. This felt closer to a top-tier agency than a typical gig. They took time to deeply understand our brand, challenged...
transistorsquad

Canada
They are professionals with high quality of work. The questions they ask show they know what they are talking about. In my case the design itself did not perfectly match the vision, but was acceptable.

