Annie MK

Apparel Designer

Printify • Freelance

Oct 2024 - Present • 1 yr 10 mos

Working on a freelance, project-based basis with the Printify ecosystem, creating apparel designs for Printify’s clients across print-on-demand and e-commerce brands. Responsible for designing production-ready graphics for t-shirts, hoodies, sweatshirts, and other apparel items, ensuring all designs meet Printify’s print guidelines and quality standards. Collaborate occasionally with brand owners and teams to translate concepts, messages, and brand identity into commercially viable apparel designs. Focus on clean layouts, print accuracy, colour management, and scalability across multiple garment types and print providers. This role allows flexibility while maintaining high design standards for client-facing merchandise.

Creative Director

Merch Kraken • Full time

Jan 2020 - Present • 6 yrs 7 mos

As Creative Director at Merch Kraken, I lead the end-to-end creative strategy for merchandise, branding, and visual storytelling across print-on-demand and eCommerce brands. My role involves translating brand vision into commercially successful designs while maintaining consistency, quality, and scalability. I oversee concept development, apparel and merch design systems, brand identity execution, and creative direction for client stores across Shopify, Etsy, and custom eCommerce setups. I work closely with founders, marketers, and developers to ensure every design decision supports conversion, brand positioning, and long-term growth. Over the years, I’ve helped scale multiple brands by aligning design with market demand, trends, and production constraints, ensuring designs are not just visually appealing but also print-ready and profit-driven.

Graphic Designer

Mesh Honey • Full time

Feb 2015 - Dec 2019 • 4 yrs 10 mos

Worked as a full-time Graphic Designer at a UK-based marketing agency, delivering creative solutions for clients across e-commerce, startups, and established brands. Designed high-conversion marketing assets including brand identities, social media creatives, paid ad visuals, website graphics, landing page elements, and print materials. Collaborated closely with UK-based marketing strategists, developers, and account managers to ensure all designs aligned with brand guidelines, campaign objectives, and performance goals. Actively involved in concept development, client revisions, and final production, ensuring quality, consistency, and on-time delivery in a fast-paced agency environment. This role strengthened my expertise in agency workflows, client communication, and designing visuals that balance creativity with measurable business impact.