Uroomafatima

UI/UX Designer | UX Strategy • Saas, Web & Mobile Product Design

DevVibe • Full time

May 2024 - Present • 2 yrs

I help businesses turn𝗺𝗲𝘀𝘀𝘆 𝗶𝗱𝗲𝗮𝘀 𝗶𝗻𝘁𝗼 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 that actually make sense for people. Every project starts with understanding real user problems, and my goal is to design solutions that users love and that drive business results. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: -Work closely with product teams and stakeholders to understand pain points and identify opportunities where design can make a real impact. -Conduct UX research, user testing, and prototyping to make sure every design decision is backed by insights. -Create wireframes, prototypes, and high-fidelity UI designs in Figma that simplify workflows and improve usability. -Maintain design systems and consistent interfaces across products, making sure every screen feels purposeful. -Optimize onboarding, feature flows, and web/mobile interactions to improve engagement, retention, and revenue. 𝗜𝗺𝗽𝗮𝗰𝘁 𝗜 𝗵𝗮𝘃𝗲 𝗺𝗮𝗱𝗲: -Redesigned retail product, boosting trial-to-paid conversions by 25% and directly contributing to revenue growth. -Streamlined onboarding flows, reducing drop-off by 30% and helping more users reach their first “aha” moment faster. -Improved overall usability for web and mobile products, increasing user satisfaction and repeat engagement. All of this work helped users achieve their goals more quickly while supporting the company’s growth. I help businesses turn𝗺𝗲𝘀𝘀𝘆 𝗶𝗱𝗲𝗮𝘀 𝗶𝗻𝘁𝗼 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 that actually make sense for people. Every project starts with understanding real user problems, and my goal is to design solutions that users love and that drive business results. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: -Work closely with product teams and stakeholders to understand pain points and identify opportunities where design can make a real impact. -Conduct UX research, user testing, and prototyping to make sure every design decision is backed by insights. -Create wireframes, prototypes, and high-fidelity UI designs in Figma that simplify workflo

UI/UX Designer | UX Strategy • Saas, Web & Mobile Product Design

Infiniti Software • Part time

Sep 2024 - Dec 2025 • 1 yr 3 mos

At Infiniti Software, a growing startup, I have been part of the team from the very beginning, designing their web platform and digital experiences from scratch. I focus on understanding user needs and turning them into simple, intuitive workflows that solve real problems while supporting the company’s growth. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: -Collaborate closely with founders, product managers, and developers to identify pain points and shape solutions that work for users and the business. -Conduct UX research, testing, and prototyping, ensuring design decisions are grounded in real user insights. -Design wireframes, prototypes, and high-fidelity interfaces in Figma, building the startup’s web presence and digital platform from scratch. -Establish UI patterns and design systems to keep the platform consistent, scalable, and user-friendly. -Improve onboarding flows and feature interactions, helping new users get started quickly and stay engaged. 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: -Designed the core web platform, helping the startup launch with a user-friendly, functional experience. -Redesigned key features, making them easier to use and understand, which helped users engage more and complete tasks faster. -Simplified onboarding so new users could start using the platform right away, increasing early adoption and retention. -Added small, thoughtful improvements that made the platform feel intuitive and enjoyable. 𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Being part of Infiniti Software from the start has allowed me to shape a product that users love, while helping the startup build a strong foundation for growth.