Usama Ali

WordPress | Shopify Development

Begin with B • Freelance

Aug 2023 - Present • 3 yrs

Custom Architecture: Developed high-performance WordPress themes from scratch using PHP, Custom Post Types (CPTs), and Advanced Custom Fields (ACF) for dynamic, scalable site structures. Performance Engineering: Optimized Core Web Vitals, achieving lightning-fast load speeds and seamless cross-browser compatibility. Precision Development: Converted complex Figma/PSD designs into pixel-perfect, fully responsive layouts with a focus on clean, SEO-friendly code. Full-Stack Integration: Managed third-party API integrations and customized Shopify Liquid themes to enhance e-commerce functionality. Quality Assurance: Led manual QA testing to ensure zero-bug deployments and 100% responsiveness across all mobile and desktop devices.

Full-Stack Web Developer & UI Specialist

London Kreatives • Freelance

Feb 2022 - Dec 2023 • 1 yr 10 mos

Full-Lifecycle Development: Engineered high-performance WordPress sites with a focus on core web vitals, speed optimization, and seamless mobile responsiveness. Custom Theme Customization: Leveraged PHP and advanced CSS to build bespoke website features that aligned perfectly with brand identity. Conversion-Driven Design: Developed high-converting digital assets and landing page layouts, ensuring consistent visual quality across all marketing funnels. Cross-Platform Integration: Managed the technical deployment of social media advertising creatives and digital banners to maximize engagement and brand reach. Scalable Architecture: Maintained and updated complex site infrastructures, ensuring zero downtime and high-quality user experiences.