Usama K.

Social Media, SEO & Copywriting Specialist

Jana Hollingsworth – Personal Development Coach • Full time

Apr 2024 - Jun 2025 • 1 yr 2 mos

I worked with Jana Hollingsworth, a personal development coach, providing social media management, SEO-focused content, and copywriting support to strengthen her online presence and personal brand. My role included: Setting up and optimizing social media profiles Developing content aligned with her coaching message Writing engaging, value-driven captions and copy Optimizing profiles and content for discoverability Supporting organic audience growth and engagement This project focused on building a clear, credible personal brand, improving content structure, and using social media as a long-term growth and visibility channel.

Social media marketing manager and strategist

Kitelantis Hotel & Resort • Full time

Sep 2023 - May 2025 • 1 yr 8 mos

Social Media Marketing Manager & Strategist Kitelantis Hotel & Resort I worked as a Social Media Marketing Manager and Strategist for Kitelantis Hotel & Resort, where I was responsible for building and managing their social media presence with a focus on brand visibility, engagement, and bookings. My role included: Developing and executing social media strategy Managing and optimizing social media profiles Creating and scheduling branded content Writing captions aligned with the brand voice Engaging with the audience and building community Monitoring performance and optimizing content for reach This experience strengthened my ability to manage hospitality and luxury brands, align content with business goals, and use social media as a brand and growth channel, not just a posting platform.