
Usama Riaz
SEO and Digital Marketing Specialist, AI SEO, GEO, AEO, Paid Ads
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Portfolio
Esperienza lavorativa
Google Ads & Meta Ads Specialist | Ignite Visibility
Ignite Visibility • Freelance
Apr 2024 - Present • 2 yrs 5 mos
Worked as a Google Ads & Meta Ads Specialist at Ignite Visibility, focusing on paid advertising campaigns designed to generate qualified leads, increase conversions, improve ROAS, and optimize customer acquisition. Google Ads: ✔ Search Campaigns ✔ Performance Max (PMax) ✔ Google Shopping Ads ✔ Display Advertising ✔ Remarketing & Retargeting ✔ Keyword Research & Campaign Structure ✔ Ad Copy Optimization ✔ Conversion Tracking ✔ Budget & Bid Optimization ✔ Performance & ROAS Optimization Meta Ads: ✔ Facebook & Instagram Advertising ✔ Lead Generation Campaigns ✔ E-commerce Advertising ✔ Audience Research & Targeting ✔ Retargeting Campaigns ✔ Creative & A/B Testing ✔ Meta Pixel ✔ Conversion API (CAPI) ✔ Campaign Optimization ✔ Cost Per Lead & ROAS Optimization Focused on Google Ads and Meta Ads performance optimization, using data-driven campaign management to improve traffic quality, lead generation, conversions, and advertising efficiency
SEO & GEO Specialist
Funnel Boost Media • Freelance
Jan 2022 - Jan 2026 • 4 yrs
Worked as an SEO & GEO Specialist at Funnel Boost Media, focusing on improving organic search visibility and optimizing businesses for the evolving AI search landscape. SEO: Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, Search Intent, Competitor Analysis, Content Optimization, Semantic SEO, Entity SEO, Topic Clusters, Topical Authority, Internal Linking, Schema Markup, Local SEO, Google Maps SEO, and Organic Traffic Optimization. GEO: Generative Engine Optimization, AI Search Optimization, Google AI Overviews, AI Search Visibility, ChatGPT, Perplexity, Entity Optimization, Semantic Search, Topical Authority, AI-Friendly Content, Structured Data, Retrieval Optimization, Brand Mentions, and AI Citations. Focused on combining SEO + GEO to improve Google rankings, organic visibility, brand authority, and discoverability across AI-powered search platforms