Olamide Joshua

Search Engine Optimization & SERP Performance Specialist

Fiverr • Freelance

Sep 2025 - Present • 8 mos

My journey into SEO did not start alone. I began learning alongside a close friend who shared the same curiosity about how websites rank and why some businesses dominate search results while others remain invisible. We spent months studying search behavior, testing keyword structures, rebuilding pages, and analyzing ranking shifts across different industries. In the early stages, one of our biggest challenges was understanding that SEO was not about shortcuts. It required patience, structure, and consistency. We worked through failed experiments, slow results, and constant algorithm changes. Over time, we learned how technical structure, content clarity, and user experience work together to influence search visibility. After his passing, I continued refining the craft we both worked so hard to understand. That foundation shaped how I approach every project today with discipline, attention to detail, and long-term thinking. How I approach client SEO projects: • Begin with a full technical and structural audit • Identify crawl issues, indexing gaps, and content weaknesses • Conduct keyword research aligned with buyer intent • Optimize metadata, headers, and internal linking architecture • Improve page speed and mobile responsiveness • Structure product and landing pages for semantic clarity • Implement schema markup where appropriate • Monitor performance and adjust based on data trends I focus on sustainable growth rather than temporary ranking spikes. My goal is to build search authority that supports consistent traffic, stronger visibility, and measurable business impact. This journey strengthened not only my technical expertise, but also my commitment to delivering structured, reliable SEO solutions with confidence and care.

Founder & Chief Executive Officer

Scale-Foundry Agency • Freelance

Oct 2023 - Present • 2 yrs 7 mos

Scale-Foundry Agency did not begin as a big operation. It started from consistent freelance projects where I realized that delivering high-quality Shopify stores required more than one skill set. As projects became more complex, I understood that growth meant collaboration. Instead of trying to handle everything alone, I began connecting with other skilled professionals who shared the same standards for clean code, structured design, and performance-focused development. Over time, that collaboration evolved into a dedicated team. Today, as Founder and CEO, I lead project direction while remaining actively involved in development and quality control. We operate with clear processes, shared accountability, and a strong focus on delivering structured, scalable Shopify solutions. Our agency handles projects from initial strategy to launch readiness, ensuring each store meets professional standards both technically and visually. My role includes: • Leading Shopify architecture and development strategy • Reviewing design systems and UX structure • Overseeing conversion optimization implementation • Managing SEO-friendly store framework • Coordinating team workflow and delivery timelines • Ensuring quality assurance before deployment Together, we have built an agency environment focused on reliability, performance, and long-term client success. We also maintain our own agency website as part of our commitment to transparency and professional presence. This journey strengthened my leadership, project management, and advanced Shopify development capabilities while proving that strong results come from structured teamwork.

E-commerce Growth & Performance Optimization Consultant

Freelance Web Designer • Lavoratore autonomo

Feb 2020 - Present • 6 yrs 3 mos

My journey into e-commerce performance optimization started when I noticed something common across many Shopify and WordPress stores. They looked good on the surface but struggled with speed, checkout flow, and actual conversions. I began by working on smaller projects where I had to troubleshoot slow-loading pages, broken mobile layouts, and confusing product structures. One of the biggest challenges I faced early on was understanding how small technical issues could directly affect sales. A poorly structured product page or heavy app usage would reduce speed and hurt conversions. Through continuous testing, auditing, and rebuilding stores from scratch, I developed a deeper understanding of performance-driven architecture. Over time, I mastered how to approach each project strategically rather than visually. How I approach client projects: • Begin with a full technical and UX audit to identify real bottlenecks • Analyze checkout flow and friction points affecting conversions • Optimize page speed and remove unnecessary app load • Restructure product pages to guide buyers clearly toward action • Implement secure payment and automation systems • Build scalable SEO-friendly store architecture • Test mobile responsiveness across devices before final delivery I collaborate closely with brand owners, dropshippers, and DTC businesses to ensure improvements are not cosmetic but measurable. Today, I approach every project with confidence because I understand both the technical and business side of e-commerce. My focus is simple: build structured, high-performing stores that convert consistently and scale sustainably.