
Valerie
AI Video Creation Scale Meta Ad ROI Ecommerce Brands
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Senior Video Ads Creator & Social Media Editor
Home • Freelance
Feb 2026 - Jul 2026 • 5 mos
Attention is the most expensive asset in modern marketing. During my tenure here, my entire mandate was to capture it cheaper and convert it faster. I took ownership of the short-form video pipeline for high-spend Meta and YouTube campaigns. I didn't just execute briefs; I analyzed the performance data to figure out exactly why a hook failed and how to fix it for the next sprint. ➤ Directed the post-production for dozens of ad creatives weekly, turning raw assets into scroll-stopping promotional videos. ➤ Implemented AI-driven motion graphics and avatar designs to refresh ad fatigue without needing entirely new shoots. ➤ Bridged the gap between creative and media buying. I delivered files optimized not just for the platforms (Meta, TikTok, YouTube), but optimized for the exact psychological awareness stage of the target buyer. My edits didn't just look pretty. They generated measurable lead flow and traffic growth.