Vivek C.

Manager- Ecommerce & International Marketplaces

Checking your browser... • Full time

Oct 2025 - Present • 1 yr

Lead end-to-end e-commerce growth across Shopify, Amazon Global, TikTok Shop, and international marketplaces, driving revenue growth, customer acquisition, retention, and profitability. Own DTC and marketplace performance through channel expansion, performance marketing, CRM, merchandising, and conversion optimization initiatives. Key Responsibilities: • Manage multi-channel e-commerce operations across Shopify, Amazon Global, TikTok Shop, and marketplace channels. • Drive customer acquisition through Meta, Google, Amazon Advertising, influencer marketing, and marketplace campaigns. • Develop CRM and retention programs to improve customer lifetime value and repeat purchase rates. • Oversee catalog management, merchandising, pricing, promotions, and inventory planning. • Lead conversion rate optimization (CRO) initiatives to improve customer journeys and website performance. • Analyze revenue, ROAS, CAC, TACOS, conversion rate, AOV, and retention metrics to drive growth decisions. • Collaborate with creative, technology, operations, and customer support teams to improve business performance. • Support international expansion, product launches, forecasting, and strategic growth initiatives. Core Expertise: Shopify | Amazon Global | TikTok Shop | International Marketplaces | E-commerce Operations | Marketplace Growth | Performance Marketing | CRM & Retention | CRO | Revenue Growth | Business Analytics

Senior Ecommerce Manager

Outhouse Jewellery • Full time

Feb 2025 - Sep 2025 • 7 mos

Led the digital commerce function for a leading luxury jewellery brand, driving DTC growth, customer experience, and profitable digital transformation. Managed an annual ecommerce business of approximately ₹8–10 Cr and an annual digital marketing budget of approximately ₹1–1.5 Cr, delivering strong marketing efficiency and profitable growth. Developed acquisition, CRM, and retention strategies, driving customer lifecycle value through Email, WhatsApp, and performance marketing. Optimized website merchandising, customer journeys, and CRO initiatives to improve conversion, engagement, and revenue. Partnered with Brand, Marketing, Creative, Technology, and Operations teams to execute product launches and growth initiatives. Built executive dashboards to monitor business performance, marketing effectiveness, and customer insights. Leveraged AI-powered tools for campaign planning, content creation, merchandising, reporting, and data analysis to improve operational efficiency

Regional head - Asia

Ergode • Full time

Apr 2023 - Jun 2024 • 1 yr 2 mos

• Led the launch of a Direct-to-Consumer (D2C) brand in the Home & Living category, managing website development, product strategy and go-to-market planning. • Managed product assortment, vendor partnerships and merchandising to build a competitive and diverse catalog. • Drove Amazon marketplace growth through listing optimization, A+ content implementation and keyword-driven content strategy. • Supported expansion of organization-owned brands into the SEA region, contributing to marketplace growth and strategy. • Identified revenue growth opportunities through pricing strategy, catalog optimization and marketplace performance improvements.