
Victor Jay
Klaviyo email flows, email marketing, klaviyo flows klaviyo expert
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Portfolio
Esperienza lavorativa
Email Designer Klaviyo Automation System
Ecommerce • Full time
Dec 2025 - Present • 5 mos
Designed and delivered 46+ professional email templates for a complete ecommerce automation system in Klaviyo. Built 9 automated flows covering key customer journeys: Welcome Series (New & Existing Customers) Abandoned Cart Post-Purchase (New & Returning) Browse Abandonment Customer Win-Back Cross-Sell Sunset/List Cleaning Applied a feminine, pink, Y2K-inspired aesthetic while keeping designs clean, modern, mobile-first, and conversion-focused. Executed the project in phased delivery (12 emails per phase) to ensure quality and client approval at scale. Integrated provided copywriting, brand colors, and guidelines into polished templates that aligned with the client’s visual identity. Ensured all templates were editable, reusable, and optimized for ecommerce/DTC performance, supporting long-term client growth.
Klaviyo Automation & Shopify Subscription Specialist
Confidentials • Freelance
Nov 2025 - Jan 2026 • 2 mos
Led the complete backend setup of advanced Klaviyo automation flows for a pre-launch DTC supplement brand on Shopify. Responsible for configuring product specific triggers, filters, and flow logic to accurately distinguish between one-time purchasers and subscription customers using Shopify’s native Subscriptions app. Built scalable, duplication-ready automation structures for future product launches by leveraging Shopify → Klaviyo data points such as selling plan IDs, line item properties, and product-level events. Reviewed and optimized abandoned cart, checkout, and browse abandonment flows to ensure error-free configuration prior to launch. Conducted live transaction testing (one time purchases and subscriptions) to validate data accuracy, troubleshoot flow entry/exit logic, and ensure correct customer segmentation in a low data, pre launch environment.