
Victory Elite
Elevating Brands with Strategic Social Media and AI Innovation
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Senior Social Media Strategist
NEXAS Media
Jun 2024 - Jun 2025 • 1 yr
At NexaDigital Solutions, I led social media strategy for a diverse portfolio of Nigerian and international clients, focusing on overcoming challenges like stagnant online presence and low conversion rates. My primary role involved developing and executing data-driven social media campaigns that leveraged the latest trends in AI-powered content creation and platform-specific engagement tactics. I successfully implemented strategies that addressed client pain points such as: • Problem: Clients struggling to produce consistent, high-quality visual content. • Solution: Introduced AI video generation and editing workflows, reducing content production time by 40% and increasing visual appeal. Managed teams to create engaging Instagram Reels and YouTube Shorts, resulting in an average 35% increase in client engagement rates. • Problem: Inefficient ad spend and poor ROI on social media advertising. • Solution: Designed and optimized Meta Ads (Facebook/Instagram Ads) and Google Ads campaigns for e-commerce and fintech clients. Achieved an average of 2.5x return on ad spend (ROAS) by focusing on precision targeting and conversion optimization, directly solving clients' need for measurable sales growth. • Problem: Lack of organic growth and audience reach for new brands. • Solution: Developed and executed YouTube automation strategies for several brands, including managing faceless channels and optimizing video promotion. This led to a 50% average increase in subscriber growth and expanded brand visibility within target demographics. My achievements include spearheading the adoption of Canva Pro for rapid social graphic design, enabling clients to maintain a fresh and dynamic online presence. I also trained junior strategists on social media analytics and reporting, ensuring all campaigns were continuously optimized for maximum impact. This role solidified my expertise in transforming social media challenges into significant business opportunities for clients