Vincent Bowie

Senior Manager | Self-owned Education Enterprise | 2018 – Present

Prepare Education • Lavoratore autonomo

Nov 2018 - Present • 7 yrs 11 mos

· Serve as authorized liaison for multiple overseas universities. Integrate educational resources from the US, UK, Canada, Australia, Russia, Belarus, Ukraine, Finland, Poland, Brazil, Argentina, Japan, South Korea, Italy, Spain, France and Germany. Possess a track record of multiple successful cases in China, with established connections at national high-level education authorities, the Ministry of Education and provincial education departments across multiple regions. Cooperate with domestic universities and high schools for Sino‑foreign joint education projects, covering business negotiation, project approval and enrollment management. · Maintain global connections with chambers of commerce, trading firms and law firms. Develop multiple cooperation modes including joint programs and credit recognition. · Lead project feasibility assessment and proposal drafting. Delivered nearly 30 education cooperation projects.

Associate Creative Director | Shanghai Tian Yu Kong Advertising Co., Ltd. | 2015 – Present

Shanghai Tian Yu Kong Advertising Co., Ltd. • Full time

Oct 2015 - Present • 11 yrs

- Lead creative team of copywriters and designers to deliver integrated brand campaigns for domestic and international clients. - Facilitate strategy workshops, define core creative concepts and supervise visual quality of all creative deliverables. - Develop complete brand identity systems, Key Visuals, offline activation plans and brand video concepts. - Lead client pitch presentations, manage creative quality control and rationally allocate team workload. - Mentor junior creative talents, review drafts and provide professional feedback to raise creative standards. - Cooperate with account and strategy teams to balance client expectations, timelines and project budgets. - Oversee full creative execution from concept development to final delivery to maintain consistent brand language.

Senior Planner | Anomaly (Shanghai) Advertising Co., Ltd. | 2011 – 2015

Anomaly • Full time

Jul 2011 - Jun 2015 • 3 yrs 11 mos

- Build brand strategy and deep consumer insights for global & local brand campaigns across multiple industries. - Collaborate closely with art and copy teams to develop creative briefs, shape brand identity and core campaign concepts. - Build brand strategy and deep consumer insights for global & local brand campaigns across multiple industries. - Collaborate closely with art and copy teams to develop creative briefs, shape brand identity and core campaign concepts. - Write comprehensive strategy decks, support client pitch and cross-team coordination throughout project lifecycle. - Create visual concept sketches for brand VI, Key Visual and all series of campaign assets. - Conduct market research, competitor analysis and audience segmentation to back strategic decisions. - Evaluate campaign performance data and optimize brand communication strategy iteratively. - Communicate strategic logic clearly to stakeholders and align cross-functional teams on brand goals.