
Michaela V
Digital Strategy Consultant
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Esperienza lavorativa
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Freelance • 7 yrs 10 mos
Digital Content Strategist & Creative Operations Lead
Dec 2022 - Present • 3 yrs 5 mos
Directed and executed content strategy and execution across Instagram, TikTok, YouTube, and LinkedIn for clients in media and entertainment Designed platform-specific content systems to improve consistency, clarity, and audience engagement Partnered with creative teams and production staff to align messaging, storytelling, and visual direction Supported on-set production, bridging creative direction with execution and post-production workflows Contributed to campaign ideation and content architecture across multiple client accounts
Digital Strategy & Content Consultant
Dec 2021 - Present • 4 yrs 5 mos
Led digital presence strategy across content, messaging, and platform structure for founders and service-based businesses Audited and optimised social media and content systems to improve clarity, consistency, and conversion Translated long-form ideas into structured, high-performing digital content Oversaw content operations including planning, coordination, and execution across platforms Supported podcast production and content distribution workflows