Vishal Chandra

Senior Shopify Developer & Performance Marketer

Kviss Apparels Pvt. Ltd. • Full time

Nov 2025 - Present • 10 mos

I own the end-to-end performance of the brand's Shopify store, from site architecture to paid growth. On the development side, I continuously improve site speed and Core Web Vitals, run structured A/B tests on landing pages and checkout funnels, and build custom Shopify features and integrations that are tied directly to revenue goals rather than just cosmetic changes. On the marketing side, I lead and scale performance campaigns across Meta and Google, focused on ROAS optimization and efficient customer acquisition, backed by a data-driven tracking setup (GA4, Meta Pixel, Conversion API, GTM) so every decision is based on accurate numbers instead of platform guesswork. Beyond day-to-day management, I've done deep campaign-structure analysis (ABO vs CBO) and creative-level performance breakdowns to figure out exactly what's driving results, which fed into a full account restructure strategy targeting a 4–5X ROAS improvement. I've also reconciled Shopify order data against Meta's reporting across multiple sources to close attribution gaps that were quietly costing the brand money. Alongside acquisition, I focus on retention and repeat-purchase growth through retargeting and lifecycle strategy, so the store isn't just pulling in new customers but keeping them.

Technical Head & Senior Shopify Developer

Colors Queen • Full time

Aug 2023 - Nov 2025 • 2 yrs 3 mos

I started as Senior Shopify Developer and was promoted to Technical Head after proving out strong results in site speed optimization, conversion rate uplift, and Shopify theme architecture — including cutting bounce rates by up to 40% and pushing store speed scores to 90+ on both mobile and desktop. As Technical Head, I oversaw the brand's overall technical strategy and performance optimization, while coordinating between the tech and website sales teams to keep everything aligned with business goals. I led architecture decisions for new features aimed at improving conversion, guided a junior developer, and stayed hands-on with quality control across the brand's website. On the technical side, I customized Shopify themes with Liquid, added SEO-friendly elements like structured metafields, and led speed optimization work such as image compression and lazy loading. I also ran CRO analysis using heatmaps and user behavior tools to identify and redesign high-exit pages, and worked closely with marketing to align SEO strategy with content and schema optimization — so the improvements weren't just technical wins, they showed up in actual site performance and conversions.

Senior Shopify Developer & Technical Head

DigiRocket Technologies • Full time

Jul 2022 - Aug 2023 • 1 yr 1 mo

I worked as Senior Shopify Developer and Technical Head, focused on turning Shopify stores into faster, better-optimized, higher-converting websites. I customized Shopify themes using Liquid and added SEO-friendly elements like hidden H1 tags and structured metafields to strengthen on-page SEO without disrupting design. I also led speed optimization efforts, including image compression and lazy loading, to improve load times across stores. On the CRO side, I ran analysis using heatmaps and user behavior tools to identify high-exit pages and redesign them for better retention and conversion. I worked closely with marketing teams to make sure SEO strategy, content, and schema optimization were all pulling in the same direction, so technical improvements translated into actual visibility and conversions rather than staying siloed wins.