Vivienne Li
AI Artist, China Market Specialist
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Product Marketing Senior Specialist
Bosch Global • Full time
Jun 2017 - Jan 2024 • 6 yrs 7 mos
1)Led end-to-end launch of 8+ home appliance products (kitchen machines, hand mixers, blenders, vacuum cleaners) into the Chinese market. 2)Achieved Top 3 Chinese e-commercial market ranking for Bosch kitchen machines and #1 best-seller for hand mixers. 3)Designed and executed integrated marketing campaigns across social media (Red, TikTok), KOLs, and e-commerce, exceeding sales targets. 4)Managed 28+ product videos and marketing materials (posters, Key Visuals, banners), ensuring brand consistency. 5)Optimised vendor processes, cutting external costs by 15% while maintaining quality. 6)Increased fan engagement by 25% year-on-year through official social media content (WeChat, Rednote APP).