M. Bilal

Digital Marketing Manager

Vivio Digital Solutions Ltd • Full time

Jan 2021 - Jun 2025 • 4 yrs 5 mos

Managed and optimized Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube) for service-based and e-commerce businesses across international markets. Conducted account audits, keyword and competitor research, and implemented conversion tracking using GA4 and Google Tag Manager. Improved campaign performance through strategic bidding, audience targeting, negative keyword optimization, and landing page recommendations. Delivered data-driven insights, performance reports, and ongoing optimization to maximize ROI and client satisfaction.

Digital Marketing Manager

J&A Management Group • Freelance

Apr 2022 - Oct 2024 • 2 yrs 6 mos

Managed and optimized Google Ads campaigns for service-based businesses, focusing on lead generation and cost-efficient conversions. Performed keyword research, competitor analysis, and continuous campaign optimization to improve conversion rates and reduce wasted spend. Set up and maintained conversion tracking, reporting, and performance analysis to support data-driven decision-making.

Junior Digital Marketing Specialist

Reklamist Marketing • Full time

Nov 2016 - Dec 2020 • 4 yrs 1 mo

Supported the planning, execution, and optimization of digital marketing campaigns across Google Ads and social platforms. Conducted keyword research, ad copy testing, and basic performance analysis to improve campaign results. Assisted with conversion tracking, reporting, and ongoing campaign optimizations for multiple client accounts.