
Vladlen Firsov
Klaviyo Email Designer, Figma Emails and Flows for Shopify
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Email Design Team Lead
Creative Agency • Full time
Mar 2026 - Present • 8 mos
Email designer and Klaviyo specialist. I lead the email design team at a creative agency that serves European ecommerce and Shopify brands. I built the email design department from scratch, hired and trained the designers and set up our email design, build and QA process. Email design: Custom email template design in Figma, matched to each brand’s style guide Responsive, mobile-first email layouts for desktop, mobile and dark mode Branded newsletter design, promotional emails and product launch emails Reusable email design systems and UI kits for fast campaign production Klaviyo email marketing: Build emails in Klaviyo with editable drag-and-drop blocks Set up Klaviyo flows and email automation: welcome series, abandoned cart, abandoned checkout, browse abandonment, post-purchase, cross-sell, replenishment, back in stock and win-back Plan and launch Klaviyo campaigns: sales, Black Friday, holidays, new arrivals and newsletters Signup forms, list segmentation and campaign scheduling Ecommerce marketing: Email copywriting for promotional and lifecycle emails Ad creatives for Meta (Facebook and Instagram ads) Retention marketing ideas to grow repeat purchases and customer lifetime value Team lead: Review the team’s work and test every email before sending Manage several client accounts at the same time Created a knowledge base for onboarding junior designers Results: 500+ emails designed for ecommerce brands in fashion, beauty, food and supplements Tools: Klaviyo, Figma, Shopify, Mailchimp, HubSpot.