Adan

Director Creative

Neo News HD • Full time

Jul 2016 - Nov 2023 • 7 yrs 4 mos

**Director Creative | NEO TV** As Director Creative at NEO TV, I led creative strategy, visual storytelling, and broadcast design to strengthen the channel’s visual identity and on-screen presentation. My responsibilities included overseeing television graphics, virtual studio design, program branding, promotional campaigns, motion graphics, and creative content development. I collaborated with production, programming, news, and technical teams to deliver high-quality broadcast visuals, maintain creative consistency, and enhance audience engagement. My focus was on combining innovation, design excellence, and broadcast technology to create impactful television experiences.

Broadcast animator and Virtual Set designer

NEO • Full time

Jul 2007 - Aug 2016 • 9 yrs 1 mo

Directed the visual environment and on-air identity for a leading news network as a Virtual Set Designer and Broadcast Animator. I specialized in creating immersive, 3D-integrated environments that enhanced news delivery and viewer engagement. My role sat at the intersection of architectural design and real-time motion graphics, ensuring seamless transitions between physical talent and digital architecture. Core Responsibilities Virtual Set Architecture: Designed and implemented 360-degree virtual environments for news, talk shows, and special events, utilizing industry-standard engines to create depth and spatial realism. Broadcast Motion Graphics: Developed high-impact on-air assets, including lower-thirds, news tickers, and transition animations that maintained network branding and visual hierarchy. Lighting & Environment Mapping: Engineered sophisticated virtual lighting schemes to ensure consistent keying (Chroma Key) and integration between live anchors and 3D backgrounds. Technical Animation: Created dynamic data visualizations and 3D animated sequences to illustrate complex news stories, making information more digestible for a mass audience. Gemini said Professional Profile: Broadcast & Virtual Set Design Role: Virtual Set Designer & Broadcast Motion Animator Industry: Television & Digital Media Professional Brief Directed the visual environment and on-air identity for a leading news network as a Virtual Set Designer and Broadcast Animator. I specialized in creating immersive, 3D-integrated environments that enhanced news delivery and viewer engagement. My role sat at the intersection of architectural design and real-time motion graphics, ensuring seamless transitions between physical talent and digital architecture. Core Responsibilities Virtual Set Architecture: Designed and implemented 360-degree virtual environments for news, talk shows, and special events.