Tricia Fox

Head of Marketing (Fractional), The Enchanted Forest

Feb 2008 - Present • 18 yrs 6 mos

I was appointed to The Enchanted Forest taking the lead in its sales, marketing and public relations in 2008. I have worked with the event through 4 major changes in ownership and structure since then. I have been a steady hand at the tiller of the event’s spectacular evolution and growth, setting up and evolving all of the event’s core marketing systems, creating and growing its audience, and building its communities on social platforms. It is now a well-loved brand that is recognised for creative excellence worldwide. I am extremely proud of what has been achieved and grateful for the professional support of my highly experienced team at Cunningly Good Group throughout. Our agency has grown up alongside the event. Over the course of my tenure in marketing, and starting from scratch, the event has developed the power to engage directly with a community of over 140,000 people across social media channels and an audience database that is in excess of 120,000, not to mention now has over 20 award wins under its belt. My strategic approach to marketing was instrumental in driving the event’s annual turnover from £115,000 to over £2 million, and attendance from 15,000 to over 85,000 visitors annually. It remains one of the very few UK events that has sold out prior to opening. The event website enjoys traffic of over half a million visitors every year and in 2026 The Enchanted Forest will welcome its 1 millionth visitor while celebrating its 25th anniversary. I hang up my marketing tools officially this year and hand the reigns over to someone new, confident that I have built a small marketing empire that creates genuine magic and joy for others.

CEO, Cunningly Good Group

Aug 2002 - Present • 24 yrs

Cunningly Good Group is one of the UK's leading independent PR and marketing agencies and Scotland's Small PR Consultancy of the Year (CIPR PRide Awards 2023). A highly experienced blended agency that brings together a talented team of experts in Strategy, Communications, Design and Websites. Our purpose is to create brand value. We want to work with ambitious brands that are looking to scale, ready to invest and want to work with an agency team that has the grit, determination and know-how to make that happen. We have particular experience in major events marketing, entrepreneurial scale ups and businesses looking to build brand value and exit through acquisition.