Alejandro L.

Senior Graphic Designer

Perdomo Doces • Full time

Oct 2024 - Present • 1 yr 7 mos

Lead designer responsible for maintaining and evolving the brand's visual identity across all packaging and marketing materials for this established confectionery company. Key Achievements: - Redesigned packaging system for 50+ SKUs, improving shelf presence and brand consistency across product lines - Maintained visual identity standards across print and digital channels, ensuring cohesive brand experience at all touchpoints - Collaborated with production, marketing, and leadership teams to deliver packaging solutions that meet regulatory compliance (ANVISA) and market demands - Developed marketing collateral and promotional materials aligned with brand guidelines and seasonal campaigns - Managed design projects from concept through production, ensuring quality execution and on-time delivery - Established efficient design workflow and file organization system for faster project turnaround Tools: Adobe Illustrator • Photoshop • InDesign • Packaging Design Focus: Food Packaging • Brand Maintenance • Print Production • Marketing Collateral

Senior Graphic Designer

Azure Pack Embalagens • Full time

Sep 2022 - Oct 2024 • 2 yrs 1 mo

Senior designer responsible for packaging systems and brand identity development for food & beverage sector clients. Key Responsibilities & Achievements: - Led end-to-end packaging design projects, from client brief and concept development through production files and print oversight - Created comprehensive brand identity systems, including visual language, logo design, typography, color palettes, and brand guidelines - Specialized in food packaging design with a deep understanding of regulatory compliance (ANVISA), material specifications, and production constraints - Collaborated with production teams to ensure design feasibility, cost-effectiveness, and quality execution - Provided creative direction and mentorship to the design team, establishing quality standards and efficient workflows - Delivered solutions that balanced aesthetic appeal with functional requirements and market positioning Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) Expertise: Food Packaging Design • Brand Identity • Production Management