Waleed Khan

Google Ads & Performance Marketing

Mobile-Technologies • Freelance

Apr 2025 - Present • 1 yr 2 mos

Experienced in managing high-budget Google Ads campaigns across diverse industries, with a proven track record of optimizing campaigns to achieve a 100% optimization score. 🌟 Successfully handled $10,000+ budgets while driving impactful results across regions including the Middle East, Europe, and Africa. Passionate about leveraging data-driven strategies to deliver ROI and expand brand reach. 🚀 1. Global Campaign Management: Overseeing and optimizing Google Ads campaigns targeting a worldwide (Middle East, Europe, Asia, North & South America) audience. 2. B2B Focus: Specializing in advertising for a business-to-business (B2B) context. 3. AI-based SDK Promotion: Running targeted ads for a mobile application SDK featuring fingerprint and facial recognition technology. 4. Targeted Outreach: Implementing strategies to reach key decision-makers and technology adopters in various regions.

Google Ads & Performance Marketing

Google • Part time

Dec 2023 - Dec 2024 • 1 yr

1. High-Scale Budget Management: Orchestrated and scaled a $100,000 monthly Google Ads budget, strategically allocating spend across Search, Display, and Performance Max to dominate the luxury bedding and decor market globally. 2. Revenue Generation & ROAS: Engineered data-driven bidding strategies that delivered 1.9 Million AED in global sales revenue, ensuring high-margin returns for premium product categories. 3. Precision Account Optimization: Consistently maintained a 100% Google Optimization Score by implementing rigorous A/B testing, advanced negative keyword scrubbing, and responsive search ad (RSA) enhancements. 4. Volume Lead Acquisition: Generated 40,000+ high-intent conversions through granular audience segmentation and deep-funnel lead generation tactics, significantly reducing the global Cost Per Acquisition (CPA). 5. Global Campaign Architecture: Managed complex international account structures across the Middle East and global markets, utilizing localized ad copy and automated bidding to capture enterprise-level luxury clientele. 6. Advanced Attribution Tracking: Leveraged GA4 and Google Ads Enhanced Conversions to map the full customer journey, ensuring 100% data accuracy for global sales attribution and performance reporting.

Senior Marketing Specialist & Google Ads Specialist

Impulse Integrated Marketing Communications Agency • Freelance

Apr 2022 - Apr 2024 • 2 yrs

Mastering Google Ads: $100K+ Budgets, 100% Optimization, and GCC Success Successfully managed and optimized Google Ads campaigns across multiple industries, handling budgets exceeding $100,000+ with a 100% optimization score. 🌟 Delivered targeted results across diverse GCC regions, driving measurable growth and maximizing ROI. Excited to continue leveraging data-driven strategies to achieve impactful advertising outcomes. 🚀